Proposal: Extending Reality to Increase European Cultural and Creative Industries’ Visibility, Impact, and Success
Implementation: 2025 to 2029
Call: HORIZON-CL2-2024-HERITAGE-01 – Research and innovation on cultural heritage and CCIs – 2024
Type of Action: HORIZON-IA – HORIZON Innovation Actions
Proposed Budget: 3 997 777,13€
Keywords: Social sciences, interdisciplinary, Cultural and Creative Industries, Digital Transformation, Extended Reality (XR), Digital Skills Development, Location-based Games
Objective: There exists another Europe, one that is invisible unless you are a part of it, and even then, you can see only as far as your connections go. This is the world of European Art and Culture: the world of hidden bookshops, tailors, ateliers and galleries, back-alley concerts and café reading groups, of Indie publishing houses and labels, community contests and art residencies in old cottages, factories, and castles.
Many of these enterprises struggle to keep their head above water as digitalisation marches ahead, due to large business conglomerates with extensive web presences, even locals are at times unaware of the rich world of European art and culture that lies at their doorstep. The Project wants to open that door and to make visible, tangible, and interactive the many nodes of creativity that stretch throughout Europe. And will populate the cultural and artistic digital ecosystem of Europe and open it up to the public.
Partners:
- Minds & Sparks Gmbh
- European Institute for Human Rights (Young Educators)
- Tampereen Korkeakoulusäätiö Sr
- Wirtschaftsuniversität Wien
- Diversitas It Sustavi D.O.O.
- Universitaet Hamburg
- Synyo Gmbh
- Stimmuli For Social Change
- Lemon Grass Communication Sl
- Impact Hub Vienna Gmbh
- Mira Associacio Cultural
- Suomen Lastenkulttuurikeskusten Liitto Ry Association Of Finnish Children S Cultural Centers
- Aristotelio Panepistimio Thessalonikis
- Centre for Cultural Management